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Digital Marketing & Branding

The Alyssum is ranked among the best Digital Marketing company in Pune, India. We have a proven track record of delivering the best services like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Reputation Management to your 100+ served clients till date. In a very short duration if time, The Alyssum has built its own space in the grounds of Digital Marketing.

Our moto is not only to deliver the traffic to the website but to generate valuable traffic which would convert into sales. To do so we closely work with our every client and understand their flaws, requirements and necessity with the help for your expert Digital Marketing team. CodePlateau advises every client differently as they stand in different levels which are incomparable. Our team provides customized solutions for every small requirement and help to nourish their business fully.

Social Media Marketing - SMM

Social medias have become the part of the daily routine for almost all of us. Also, social medias have made a remarkable change in its usage in the last decade. Small chatrooms have become the huge industries todays which its growing popularity and increase in the usage with time. Social Media have changes... from personal sharing stand to huge business platform and opened gates to marketing field too. Nowadays not choosing the proper social media for business opportunities would lose the big chuck of customers. At The Alyssum, a social media marketing team takes responsibility of all social like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest etc. The process includes the optimization of all channels, strategy creation, organic marketing, paid campaigns, profile management etc. The business of any level and domain can use social media marketing for improving the conversion rate. Our team takes care of updating the post on Facebook, trending hashtags on Twitter and sharing images on Instagram.

Search Engine Marketing – SEM

Search Engine Marketing or SEM is referred to paid marketing associated to the search engines. It targets the audience via different mediums through paid campaigns run by advertisers. This gives boost to the business in very short duration of time as the campaigns run on tops of the search engines. ...The Alyssum is known for its effective PPC which is Pay Per Click Marketing and enhance the business revenue in short duration of time. There are times when a business needs a kick start or even after lot of efforts there are hurdles in ranking by the organic medium. At this time PPC or SEM is the most advisable option. At initial level it requires the spending but with time its worth every penny spend. It is important to hand over the paid marketing only to the professional PPC marketing company to get the best outcome of spends. CodePlateau is one of the renowned names in the SEM companies based in Pune, to give the remarkable results.

Search Engine Optimization - SEO

Search Engine Optimization or commonly known a SEO has become popular in a decade. The growing competition and Google’s algorithms have turned the people towards the SEO more often. It is used basically to rank on the initial page most probably on the first page of the search engine ranking pages.... When your website ranks well in the search engine the chances of the customer clicking on the website increases. This directly increases your business and revenue. The Alyssum is among the well-known companies in Pune, for its best results in SEO. We have an experience team of SEO who are updated with all the algorithms and updates in order to serve the clients more efficiently. We take care of all the aspects of the SEO like On Page, Off Page, website analysis, content marketing, building strategies, backlink building etc. Being a in house servicing providing company, we provide services like website development and designing including the mobile application development.

Services of Digital Marketing

Services of digital marketing which we provide is given below:
  • Digital competitive analysis
  • Content marketing
  • Email marketing campaigns
  • Facebook advertising campaigns
  • Conversion rate optimization
  • Linkedin advertising campaigns
  • Pay per click (PPC)
  • Search engine optimization (SEO)
  • Social media marketing
  • Video marketing
  • Smart selling & lead recovery
  • Branding and creative services
  • Local SEO
  • Lead recovery
  • Website chat services

The benefits of digital marketing include:

Global reach: a website allows you to find new markets and trade globally for only a small investment.
Lower cost: a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Trackable, measurable results: measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
Personalisation: if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
Openness: by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
Social currency: digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
Improved conversion rates: if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.